After graduating from Stellenbosch University South Africa, Reinhardt began his professional finance career with Barloworld Motor Retail which is one of South Africa's largest automotive retail groups.
He was the Finance Manager within various franchised motor dealerships including Toyota where he spent close to two years heading up finance for one of the largest dealerships in the country. In 2010, Reinhardt relocated to the United Kingdom where he held senior financial roles for global organisations BUPA and later British Telecom Plc where he worked mainly in financial planning. Reinhardt joined Lonrho in January 2013 and initially held the position of Group Financial Planning and Analysis Manager before being appointed Chief Finance & Operating Officer for the Lonrho MES division in May 2014.
In January 2016, he was promoted to the position Managing Director of the Lonrho Machinery Group which today operates a portfolio of equipment retail businesses in Africa.
He is a Chartered Management Accountant and holds a Masters Degree in Business Administration.

Alan began his retail career as a PGA Golf Professional in the golfing sector at Country Club Johannesburg in South Africa. He moved on to become the Director of a Group that owned and operated seven retail stores across the country.
In 2002, he joined the Corporate Sector and held a senior role at IDCS handling the field marketing account for FNB, one of SA Largest retail banks. Alan then started his own business specialising in providing retail marketing solutions for SME retailers which saw him relocate to the United Kingdom and then the United States to successfully spearhead the company’s growth in those markets.
In 2014, Alan initially joined Lonrho as Country Manager for LonAgro Mozambique before being promoted to Sales Director in 2016.

The brand’s strength and commitment to offering customers excellent support and sound business practice, has seen LonAgro’s portfolio expand over the last several years. The company has been entrusted to distribute; John Deere Construction, Bell Equipment, Bomag, Kobelco, Rovic Africa, FIELDKING and STIHL in select LonAgro countries.

This footprint across 8 countries means that the Lonrho Machinery Group is one of the largest players in the distribution of John Deere equipment in Africa. This reflects the growing relationship with John Deere, illustrating Lonrho Group's vision of Investing in the Growth of Africa!