After graduating from Stellenbosch University South Africa, Reinhardt began his professional finance career with Barloworld Motor Retail which is one of South Africa's largest automotive retail groups.
He was the Finance Manager within various franchised motor dealerships including Toyota where he spent close to two years heading up finance for one of the largest dealerships in the country. In 2010, Reinhardt relocated to the United Kingdom where he held senior financial roles for global organisations BUPA and later British Telecom Plc where he worked mainly in financial planning. Reinhardt joined Lonrho in January 2013 and initially held the position of Group Financial Planning and Analysis Manager before being appointed Chief Finance & Operating Officer for the Lonrho MES division in May 2014.
In January 2016, he was promoted to the position Managing Director of the Lonrho Machinery Group which today operates a portfolio of equipment retail businesses in Africa.
He is a Chartered Management Accountant and holds a Masters Degree in Business Administration.

Since 2012, Lonrho expanded the LonAgro brand to Angola and South Sudan. The brand’s strength and commitment to offering customers excellent support and sound business practice, has seen LonAgro’s portfolio expand over the last several years. The company has been entrusted to distribute; Bell Equipment,Kobelco, Rovic Africa, and FIELDKING in select LonAgro countries.

This footprint across Mozambique and Angola means that the Lonrho Machinery Group is a key player in the distribution of John Deere equipment. This reflects the growing relationship with John Deere, illustrating Lonrho Group's vision of Investing in the Growth of Africa!