Our History

The LonAgro Group started its relationship with John Deere in April 2010 in Mozambique with the acquisition of Trak-Auto.

In the years following the acquisition, significant work, effort and capital was invested to restructure and achieve a turnaround across the LonAgro Group and in particular in Mozambique, fully aligning LonAgro with the John Deere 'Dealer of Tomorrow' strategy.

Since 2012, LonAgro’s brand strength and commitment to offering customers excellent support and sound business practice, has seen its portfolio expand over the last several years. The company has been entrusted to distribute; Bell Equipment, Kobelco, Rovic Africa, and FIELDKING in select LonAgro countries.

This footprint in Africa means that the LonAgro Group is a key player in the distribution of Construction, Forestry, Mining and Agricultural capital equipment. This reflects the growing relationship with with leading global brands, illustrating LonAgro Group's vision of Investing in the Growth of Africa!

In the years following the acquisition, significant work, effort and capital was invested to restructure and achieve a turnaround across the Machinery Group and in particular in Mozambique, fully aligning LonAgro with the John Deere 'Dealer of Tomorrow' strategy.

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